Amber Ludeman is CEO of matchstick | social, a marketing firm based in Charleston, SC. The team at matchstick specializes in generating content on your brand's site and social channels that is compelling, engaging and drives leads and sales. Visit: www.matchsticksocial.com
Traditional social marketing is now a thing—a real term that people use to describe a marketing style that encompasses platforms like Facebook and Twitter, but also may or may not induce sound sleep. But the medium still has endless possibilities if you're willing to think outside the box.
So how might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before and be a resource for those in need instead of trying to hard-sell those in need.
"It's all happening." Penny Lane was affectionately referring to Rock ‘n’ Roll’s golden age in Almost Famous, but right now “it’s all happening” in social. This time in history is giving brands the unprecedented experience of connecting with their customers on a personal level and changing their businesses in accordance to what they hear.