January 07, 2015
It’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.
November 06, 2014
Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. Follow these five tips to build and maintain a successful Twitter contest or sweepstakes.
October 16, 2014
Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience. Here are five things moms want to stop hearing from brands.
August 04, 2014
There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must remember one very important thing: quality trumps quantity.
August 02, 2014
Companies are increasingly taking an active role in fostering communities of brand advocates willing to share news and reviews on their products. According to the Bzz Agent Field Guide to Brand Advocates, brand advocates are 83% more likely to share information than the average Internet user.