Cartoons are powerful because they provide a shortcut to a smile. That's why businesses and publications have been using them successfully in advertising for decades. Stock photos do add impact, but it is the sharing of a smile that make cartoons an especially powerful tool.
Some of the most popular online destinations know that cartoons are powerful and popular content and use them often. "Cartoons? I don't read cartoons," you're thinking, but you do. You're encountering cartoons more often than you realize, and I'll prove it to you.
Visual marketing is big right now. Pinterest has recently launched business accounts, Twitter is including images in searches, and photos on Facebook are liked 53% more often than other content. If you’re doing any marketing online, you’re looking to trade in those thousands of words for some pictures right about now.