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Andrew Martin is a genealogist, and a digital music producer, with experience in the print, web design, music, and charity sectors.
He enjoys thinking differently about content, and its relationship with the reader, and gets quite excited by infographics.
He normally writes for three blogs covering genealogy, music, and gardening, owns a record label, and is the voice of cartoon rabbit Edward Hopper.
Great article Kristen, thanks for posting this.
I'm on both sides of the fence when it comes to the bit about the 'press release'.
I receive press releases, and i used to write them too. When I receive one, i check to see if it's relevant to my blog subject area, if it is, or partially is then i'll consider writing an article around it.. but it has to be anchored into my blog subject area. If it's not, then i ignore it.
On the 'other side', when I've contacted bloggers, I've tried to pick the same kind of on-topic rationale that I use myself. I've often given free product and ask them to blog a review - this can of course go either way, but hey, free content all round! This seems to work better, and of course provides those important link backs to the product sites.
Thanks again for the article.
I guess they're hoping to generate anticipation and excitement in a hope that it escalates enough to make the re-launch successful. I hope that they've also used this early video preview to generate responses - which can ultimately help them to make their site better and stronger.
Or more cynically, perhaps they simply pushed the video out to satisfy their investors.
Agreed - i think there will be a lot of skeptical users out there, who will just see this as another re-brand.
Hopefully with this being a 'from scratch' re-build, that will help it, but I am also wondering whether the name (and its troubled past which that then conjores up) will work against it. I hope Myspace finds success again.