March 28, 2013
People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.
February 27, 2013
According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services.