Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Andrew Smith is a Marketing Manager and Internet Strategist at QArea, a company that specializes in web development, mobile development, QA Testing and PSD to HTML services.He enjoys writing about SEO, social media and IT technologies.
People who “like” a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified. What should brand do with this information? Understand that the base of those who “likes” your page varies. Brand must differentiate their fans and talk with each group accordingly.