Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
What we learn from social media’s response to Southwest is that social media marketing is effective not because consumers are made more accessible, but instead because companies are made more accessible. The ease in promoting brand equity arises not from a company’s ability to reach consumers but instead by the relative ease with which an individual can ‘follow’ or ‘like’ a brand.