Andy is an International Digital Marketing and SEO Consultant, often called the Blogging SEO Consultant (and Yes, like sherlock holmes thats a made up title). You can find his blog at SEOAndy.net. Find Andy on Google+
You have may heard about black hat SEO but you don’t have any idea about it. Well, to be brief, black hat SEO is term used to refer the utilizing of aggressive yet irrelevant SEO techniques that focus only on the search engine and not on the human users and usually does not obey the Webmasters Guidelines. Black hat SEO comes into a good number of types, some includes keyword stuffing, the use of invisible texts, doorway pages, adding irrelevant keywords to the page content and page swapping.
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors, but how do you get value from that data, and in a form that really helps you? The answer: through use of Goals.