Andy is an International Digital Marketing and SEO Consultant, often called the Blogging SEO Consultant (and Yes, like sherlock holmes thats a made up title). You can find his blog at SEOAndy.net. Find Andy on Google+
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors, but how do you get value from that data, and in a form that really helps you? The answer: through use of Goals.
Be Omni-Present. This simply means going where people are talking and engaging, and joining the conversation in a informal friendly way – the important thing as one member of the group said, is not where they are talking but that they ARE talking.
I am not really a big user of instagram for myself, however for individuals wanting more engagement or businesses wanting more interaction, Instagram has shown itself to be extremely useful in the world of Social Media and Digital Marketing. And with innovative uses, such as that by Ikea USA recently, Instagram can really have some gravitas in the online world … it’s not all about pictures of food.