Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A communicator by nature, I'm fundamentally interested in how social media is used to communicate within business and can contribute to productivity, revenue, branding and satisfaction of customers and employees.
I'm currently managing a global team providing Tender (Bid) and Solutions Project Management, Business Process Outsourcing, Global Process Architecture, and Bid System Development for an innovator the global freight management industry.
Alan, interesting question - why are these women not on Twitter? However, I disagree with writing about your "gut feeling" that they are less powerful than they could be because they do not use Twitter. Have you run the same comparison with the most powerful men and their use of Twitter? How about the use of other social media platforms by both groups? Have you found any interviews or other media where these business women discuss use of social media and/or Twitter to understand why they may not choose this medium?
Your points about why they should be on Twitter are on the mark - but this is not specific to Twitter. More visibility and voice in general, across multiple media platforms would boost women's presence in conversations about and perception of business leadership.