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Thanks for the kind words. I get what you're saying about not having the time. I am not critical of automating posts. You do what you have to do. It is very hard to find the time to do all that we would like in social media. But I wonder if we are talking about the same thing. When someone has the title "community manager" their job should not consist of simply posting tweets.
This is where I often get into long discussions with people on the topic of social media manager vs. community manager. I have written about that on my blog, and you can find the post here, if interested. Sometimes the hiring managers don't know what they are looking for. They want someone to "handle" Twitter and perhaps Facebook and they are calling them a community manager, while they also have ten other core responsibilities associated with their job. That is not the recipe for success. But I digress.
I would love to discuss my thoughts with you on that some day. I agree with you on the power of the content you provide and it is very important to lead by example. Thanks again for taking the time to post. It's another thing you took on when our days are already packed, and I appreciate it.
Hi Brianna: You said it: GOALS! They are critical. If you don't know WHY you're doing it, and what you're striving to accomplish, how will you know success when it happens? Yes, there is some value in likes and comments. I believe that as well. But that is the short-term and cannot be all that is valued within a community. I just get so sick of hearing about it!! I like your addition of "inconsistency." A bad habit for sure. Remember, consistency only comes when you are committed, and there are a lot of CM's out there who are not! Thanks for taking the time to share.
Hi there! I'm glad you found my post helpful. There is no secret sauce, as managing communities can be a very different experience from one CM to the next. I am glad that you aren't getting caught up in the numbers game. I can recall some very crazy times when I managed WRAL's online community and there were days I really wanted to throw in the towel. But you have to keep moving and stay motivated. The return on your investment can be great. Your last paragraph is right on. Keep that attitude and stay motivated. And please let me know if you ever need a pick-me-up along the way.
Thanks for taking the time to comment Christina. I like your addition, and I agree. Sadly, the lazy ones have probably never really put themselves on the other side of the coin in this. It would be a turning point though, if they did.
I can't tell you how annoyed I get when I see "Help us get to 500 likes" or "Let's shoot for 40 comments on this post." Sickening. Just do what you do and maybe it will happen organically!
Internal community managers have many of the same obstacles as external community managers, albeit without anonymous trolls. I will say though that dealing with internet trolls in a community gives you a thick skin and builds character. It prepares you for a lot.
However, as with any community, you have to focus on the members. Interview emplyees. Share information about yourself to get others to follow suit. I know from experience that the community manager oftentimes must be the top contributor and that connecting with them on a personal level works. I've been writing about this for a long time on my blog and then my book.
Internal community managers cannot expect it to be easy. They have to be motivators and evangelize, and they cannot expect others to make things happen for them. Community management is a lot harder than people think and it requires a certain skill set that not everyone has.
This is an important conversation. I've seen the definition of community manager become so diluted over the last two years, but that's a conversation for a different day.
Angela Connor |@communitygirl
Author, "18 Rules of Community Engagement"