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Ann Marie van den Hurk, APR, is principal of Mind The Gap Public Relations, LLC. Her area of expertise is reputation and crisis communications management. Ann Marie is the author of Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL and she is a nationally distrubuted business columnist throug the Tribune Contect Agency.
Many have the location-based social networking platforms have yet to fully develop beyond the novelty of checking in places earning badges and becoming mayor. Once the fun wears off, users will seek rewards for their participation. Unfortunately, businesses have not embraced geosocial preventing it from going mainstream. That's the biggest barrier.
Everyone needs some online presence especially if you are in business. It is best to be found quickly on a site like LinkedIn where you control the information then some random search result. I advise folks that LinkedIn is a good starting point for getting online when they don't have a website or blog or are not ready to make that invest yet. It is simple to use and yields results.
Teens aren't the only ones choosing other communications methods, but a lot of us too. While I use email regularly for business, I find myself texting, IMing, and DMing to communicate with friends, family, and many professional peers. It seems quicker and with the character restrictions makes me really think about what I'm saying. Since I started participating in social media my email use reduced by 75%.
Tia, good for you for knowing yourself and following what your gut was telling you. It takes courage to change path.
Thanks for stopping in and sharing. Exactly, rewards are very limited and frankly we are motivated by rewards. I have a feeling software companies maybe just watching... and sadly not taking a chance.
Avi, I appreciate you commenting. Agreed. I don't know if the correct word is circle here, but that's what comes to mind that business owners may not see the benefits for offering rewards so then customers don't see the benefit and around we go. I think the next 12 months in the location-based social network space is going to be very interesting. Everything is fluid.