Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Anqi Cong is a student at Carnegie Mellon University studying Business Administration with a minor in Computer Science. She is a content marketer at Insightpool, a company that allows brands to deliver "sincerity at scale" using its social engagement automation software. Anqi enjoys things typical to people on this site such as social media, marketing, writing, and dry humor.
Thanks for commenting, Troy! I completely agree that there are certain times where quotes can be used effectively and tastefully. It does all come down to knowing your audience.
I wish I had the stats to provide! It would be a pretty interesting research project, and I do agree that there are exceptions depending on the industry.
I will point you to the same page as Chris above (here) as an example of the type of cringeworthy inspirational photo-posting that causes people to unfollow. (Ironically I still follow her because it's so bad it's entertaining.) But I want to mention again that the title is not completely representative of what I'm trying to say, and in reality measuring what makes people unfollow is an unreliable process.
Hi Chris, author here. Thanks for your insightful comment!
I completely agree that the title is rather sensationalized; the main point I was trying to make is the decline in popularity of inspirational quotes rather than whether or not you'll lose followers from posting them. However, as I'm sure you know, there is plenty of quantifiable evidence that urgent titles generate more clicks. I don't particularly care for the practice, but business is business.
I really wish I had statistics to provide. As someone with more of a technical background, I try to include statistics where they can be found. As it is though, my case is made from observing the tastes and practices of the people around me and how they react to these so-called inspirational quotes. I actually got the idea for the article because so many of the people I follow on Facebook were ragging on these quotes with hardly anyone posting them (the ones that do immediately get snarky remarks), but at the same time the generally older "social media experts" I follow were posting loads of stylized inspirational photos that were basically being liked by other similar middle-aged "social media experts." This is hardly the audience they're trying to convert, and when there are more snarks than supporters of something, that thing is going down. Kim Garst's page is a perfect example of this problem.
Yes, I agree with both you and Troy that you ought to consider the needs of your audience before what the general public wants. I mention this in my closing paragraph. Thanks again!