April J. Rudin has over 20 years of experience in marketing experience in both corporate and financial services' settings. One quality makes April a stand-out: the ability to spot trends in technology/financial services trends, (and execute marketing plans during disruptive periods of technological advance.) (A recent example is her appointment to chairperson of HNW Advisory for Hedge Fund Association (HFA), a newly-created position.)

April is known in North America and Asia as a one of the foremost thought leaders in wealth marketing, next gen and digital/social media for the UHNW/HNW space. Her strategic thinking translates into actionable client marketing plans integrating business development activities, PR/media campaigns, and social/digital strategies leading to increased brand awareness and UHNW/HNW client acquisition/retention across multiple generations.