Ardath Albee
CEO, Marketing Interactions, Inc. | @ardath421Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions. She is an expert at creating contagious content and e-marketing strategies that engage prospects-from initial attention until they're sales ready. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Ardath is the author of the popular book, eMarketing Strategies for the Complex Sale, recently released by McGraw-Hill.
309 articles by Ardath Albee
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The Power of the B2B Buyer's Perspective
Nov. 28, 2014 -
The B2B Funnel is More Like a Pinball Machine
Oct. 26, 2014 -
Design B2B Marketing Content in Pursuit of Inquiry
Oct. 23, 2014 -
Why B2B Marketers Need a Ping-Pong Plan
March 5, 2014 -
Is Your B2B Content Tipping the Effort Scale?
Jan. 6, 2014 -
Viral Is Not the Game Point in Complex B2B Sales
Dec. 7, 2013 -
3 Critical Tips for B2B Buyer Personas
Aug. 2, 2012 -
Debunking B2B Marketing Buzzword "Engagement"
July 31, 2012 -
5 Points from the 2012 Buyersphere Report
July 19, 2012 -
Put Cost Effectiveness in Content Marketing
July 2, 2012 -
Content Curation Sneaks Up on Marketers
June 29, 2012 -
The Ripple Effect of Shiny-Object Syndrome
June 8, 2012 -
Robotic Email Campaigns Miss the Point
May 17, 2012 -
Can B2B Marketers Become Content Whisperers?
May 14, 2012 -
Designing Calls to Action for B2B Marketing Content
April 27, 2012 -
Content Marketing: Theory vs. Practice
April 22, 2012 -
Marketing Beyond the Chit Chat in Social Media
April 19, 2012 -
Changing the Conversation with Content
April 6, 2012 -
B2B Marketers Need Every-Click Attribution
March 23, 2012 -
Lost the Key to Your B2B Database?
March 14, 2012 -
Convince Execs to Convert to Content Marketing
March 13, 2012 -
B2B Marketing: Evolving or Stuck in the Mud?
March 9, 2012 -
What Purpose Do Your Buyer Personas Serve?
March 7, 2012 -
Why B2B Marketers Must Address Status Quo
Feb. 1, 2012 -
Are Shorter Sales Cycles a Wake-up Call for Marketers?
Jan. 25, 2012