Arthur is the digital marketing lead at Onalytica, A London tech startup providing cloud-based solutions to help brands improve and scale their content marketing and influencer marketing. He writes about content marketing, design in marketing, social media and influencer marketing.
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic search. According to SEO platform BrightEdge more than 50% of all traffic across a number of industries comes from organic searches. Email, display and referral is the next biggest traffic source followed by paid search.
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. I'm exploring how data, design and analytics is shaping the future of marketing.
Creating remarkable content is the first step to an effective strategy but if nobody actually interacts with your content it’s a lost effort. Finding the key influencers that will amplify content is the next step, this is where content marketing and influencer marketing become best friends in modern marketing.