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Rightly pointed out, Brad.
However, couldn't help up nit-pick that the three "misconceptions" are more like Principles - opposite of Misconception. Or you may want to word the headings for these misconceptions differently.
For instance, "Social Media Doesn't Convert Directly" (in most cases) is more of an underlying understanding with which one should plan around Social Media. Saying that it is a misconception would lead one to believe that "Social Media Does conver directly", which is entirely opposite of what you want to convey. So much for a catchy "Title"?! :P