Ashley is Chief Sales Officer at social media management agency The Social Element (formerly known as Emoderation). She has extensive experience in social media and community management, content marketing, UGC moderation, web-based project implementation, and crisis management for leading brands.
With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales. Here, I turn the spotlight on Ford and Toyota.