Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Hi Maggie - I sometimes wonder about the nature of really big communities as well. If I join a community that has 10,000 members, there is no way I'm going to be able to have a sense of who each of them is as a human being. I think there is a difference between a community which is a collection of people who I am connected to, and a community which is simply a collection of people with a common interest. I also wonder whether a community of 10,000 doesn't tend to fragment, at least to a degree, into smaller more well-connected collections of people with some cross-over between these clusters. I suppose one might look at Facebook as fitting that model. What I think will make a difference for smaller associations is how successful they are at getting members involved in some aspects of community management. Your example about questions getting answered is actually the one we normally use. We tell people that the worst thing that can happen in the community is for questions to go unanswered, and that the best solution is to have a number of volunteers who can coordinate amongst themselves to monitor the community, answer questions, or find other members of the community who can.