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I was training clients in web-conferencing before MSN Messenger was popular back in 2004. I hold a BA in Communications and a love for affecting culture by building web technologies. I’m the founder of SocioCentral Online Incorporated, developing free websites through our subsidiary http://www.FWSGL.com, delivering objectives mapping, training services and hosting a database of social networks ready to be discovered.
What's even scarrier from a branding perspective is that Chief... Officer's usually aren't even aware of those Fan Pages' existence. In one case, I spoke with two principals of the same firm and they weren't aware they had a Facebook Fan Page!
Sorry, the first comment was taking a while to save, and now I can't delete the second post / time I clicked "save".
Nice post J-P,
(I see you are a marketing consultant, so this comment is more for other readers who scroll beyond the post:)
Those are some pretty surprising numbers, especially when we are used to the North American stats, which are constantly changing in favour of social media adoption.
Many small to medium sized businesses are not able to see the value of putting a strategy in place, led alone obtaining accurate ongoing communications advice.
Like you said at the top, a Twitter account is not for all businesses, but most shops need to serve their customers in person and online. Another perspective is that business owners and executives are scared to dive into what might look like an ocean of confusion to some.
Great point, I'll save this post for clients!
I agree Ruth, those of us with Comms backgrounds need to constantly refocus on numbers, stats and web-analytics!
Wow, thanks2 Andy!