Autom is a communications and marketing professional with a passion for creating and sharing content about social media, technology, the arts and other related topics of the digital age. Follow him on Twitter.
September 29, 2014
Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry.
May 22, 2014
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)
May 17, 2014
Not every form of expression is meant to be brief, but when attempting to be concise, good diction is a must. For some, this is second nature. Although I suspect the majority persevere through many lessons in perfecting the art form. Tweets have certainly amplified the significance of brevity; learn to be succinct yet substantive.