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Autom is a communications and marketing professional with a passion for creating and sharing content about social media, technology, the arts and other related topics of the digital age. Follow him on Twitter.
Thanks Justin. I agree that it's not obvious to remain competitive in social media, especially if vying for increased market share. However, communications and marketing professionals who stick to tried-n-true best practices (ones that existed prior to social) tend to secure solid results. As you know, identifying novel, compelling ways to cultivate engagement with existing clients/customers is equally an effective approach with sometimes quite surprisingly positive outcomes.