Digital Insights & Optimization Specialist, Ciceron
As Insights & Optimization Specialist at Ciceron, I am passionate about measuring the effectiveness of all campaigns being run for our clients. The opportunities for determining success and finding insights for the next campaign are endless.
Google did a recent global roll-out of attribution models with AdWords. The feature had previously been in beta. With the recent updates from Google, we're much better poised as marketers to tell the story about how the entire marketing mix is contributing to those coveted leads and sales.