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Avtar Ram Singh is a social media strategist who values good content over all else. Having worked with global agencies and brands as well as fledgling start-ups, he helps brands and marketers from various verticals with their advertising and social strategies on a global scale. He's always around on Twitter and you can also find him on Google+.
Not sure I completely agree at all Chris. Drafting copy for Google and not for people something that I've seen SEO generalists do, but when it comes to great content, the headline doesn't really need to be something crafted for people. Most people have recommended that you create content for people and not for Google, unless you're doing it purely for the SEO.
Agreed Jordan! Ignoring them wouldn't be the best course of action, as Rebecca rightly brought up earlier in the discussion as well. They should definitely be used, but probably shouldn't be the core focus of metrics and analytical reporting. Thanks for taking the time to comment!
... why should "brands" take note of Yo and use it for marketing? Do brands now have to use ABSOLUTELY EVERYTHING?
Hey Shell, it's the Social Marketer's Quiz that was meant for social media professionals and social media managers. Of course, everyone was free to take it, but I think stating that "marketers" shouldn't handle social media is a moot point.
Marketing today is synonymous with digital, and eventually with social.
Extremely bad advice. Click-bait articles is something that most content marketers are now moving away from because it feels like such a scam.
Absolutely Robbin. Very well put.