As an experienced social media architect, Barry Hurd is the Managing Director of Epiphany Metrics, a Seattle-based digital firm and think-tank that provides online competitive intelligence, digital business strategy, and social media business integration across the enterprise. He also serves as a managing director for Epiphany Metrics, offering guidance on complex business processes being affected by new technology trends. He volunteers as strategic director for Social Media Club Seattle, where he promotes ethical and effective utilization of social media for business. A results oriented business mind, bringing insight and innovation by applying actionable new media business models. He is an acknowledged leader in business and social media strategy, pioneering digital product campaigns, executive branding and thought-leadership, personal and corporate online reputation, and comprehensive business metrics. He can often be found speaking on topics of Entrepreneurship, Marketing, Search Optimization, Digital Analytics, Online Reputation and Competitive Strategy. He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, exploring how like-minded business models apply across regional and industry channels.