Community/Social Media Editor
Ben Stroud is not a social media expert (he doesn’t like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies. He has been instrumental in growing the giant dance brand’s online presence, tying in blogging and social media with traditional online and offline marketing campaigns to add over 120,000 fans to their cumulative social networks in just under a year. Ben believes that social media is a key part of the marketing mix, and that with the correct toolkit, any marketer can learn, scale and deliver a solution for the company they are working for without breaking their budget. He is always willing to chat, present and share ideas regarding social media, and the role it has to play in organisations large and small!
August 13, 2012
Infographics are big business drivers for social media agencies - but do they sometimes present a lazy simplification of the facts, encouraging business decisions that could be harmful in the long-term?
May 25, 2012
A lot of people have, in my opinion, jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument, and as Microsoft pointed out, it's meant as a complimentary tool.
April 27, 2012
To me, although the brand is doing, in my opinion, some of the smartest work in frictionless sharing that I've seen, a series of PR and personnel disasters over the past few years have really left the company on shaky ground. Let's run through their catalogue of errors before we get to the juicy infographic I found.
January 20, 2011
To me, one of the biggest myths about social media is that bigger brands can just set up a page on Facebook, and immediately start to engage and start conversations that are good for their business, and good for their fans. That is just not true.
December 03, 2010
I've been a very busy boy over the past couple of months. I'm currently working for a great company, in what is the biggest and most enjoyable work challenge of my life. I often say to people that in order to be in contact with your audience, you need to inhabit the same spaces they do. Create a '...