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Social Media Guru by day and Guerrilla Viral Video Director by night. I orchestrated the first viral campaign featuring musicians using iPhones as instruments aboard the NYC subway.
I have freelanced for a wide variety of companies, artists, and start-ups in assisting with their social media efforts.
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This infographic kinda reminds me of 7-minute abs in the sense that it is catchy but ultimately ineffective in what it promises. You can argue that doing any type of exercise is still better than doing none at all so I won't fault the infographic for appealing to the time constrained marketer. While I can go down point for point of what is wrong with the allocated breakdown, I think the real harm of the infographic is that it does a disservice to professional social media managers who already have to fight to be legitimized in the eyes of companies who have yet to understand that this is a real position with responsibilities beyond just spending time on Facebook and Twitter. Social media management is not a fad and I think the sooner we move away from the mentality that it is a 30 minute a day job or that effectiveness can be automated, the better it will be for the truly talented professionals to get the respect they deserve.