Ben Harper is a former data analyst turned social media expert having honed his skills within both major corporations and cutting edge social start ups. Ben co-founded Datify in 2013 to bring a data driven approach to digital marketing.
While left brained big data crunching is his bread and butter it is his ability to turn that into user focused strategies that powers our world-class social and content campaigns. By churning through vast swathes of data Ben is able to pull together data-led insights that then inform how we create social and content strategies.
That insight is also invaluable for the world’s best brands as our in house tools allow us to give businesses unprecedented levels of understanding, not just about their own audience but, more importantly, those audiences currently owned by competitors.
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.