Rapid Production Marketing
President & Founder
I'm interested in Mfg, Lean, CMO stuff, Italian Cars,Gifted Education, F1, Autism, Politics & Economics, Management, StartUps and of course Social Media Marketing. I'm available for public speaking to chat about B2B as well as B2C usage of Social Media in the for profit & NFP sectors. Rapid Production Marketing is Social Media Marketing consulting firm that specializes in automotive, consumer & industrial marketing, #SM training & #SM speaking Digital: @bernardtmartin @RPMconsultants @PghVintageGP @TechniksUSA as well as 13 others :-)
March 23, 2012
The focus of many companies who have now jumped into Social Media efforts has been to work out their strategy and tactical implementation but the tool sets they have to manage them aren't finished being built. Social CRM and Social Media dashboards are still in the development stage. No one has it right yet. Well, almost no one. It's not that they're not trying, the problem stems from what their perception of the requirements of what is needed by the consumer. Each approaches it from a different 'starting point" so the functionality, although similar, isn't quite the same. Let's take a look at CRM and Social Dashbaords separately & you'll see what I mean.
March 14, 2012
Social Media is a communications TOOL just like a fax machine, a cell phone or email. It's not a function of ONLY marketing. Even for companies that have embraced Social Media communications the biggest dilemma facing them in 2012 is getting their front-facing sales, customer service and channel partners on the same "message."
January 13, 2012
With the announcement on Jan 12, 2012 that ICANN is expanding the of number of gTLD’s & you can petition for your own custom domain extension you my be wondering if & how it affects your Social Media Strategy in 2012. Frankly, it doesn't. In Fact, because of how people now 'search' having a dot com address may be irrelevant. However, there's some very foundation level items that it does do that you really want to know about
January 06, 2012
Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that.