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When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network.
Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login...
Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important.
Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registrations. However, these benefits do not come without hurdles.