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Bliss Foster is a social media strategist that runs a blog about all things social and innovation online.
Seems like a pretty low payoff (tshirts, ect.) for such a high risk. I wasn't considering it before, but now I REALLY won't be impersonating press at conferences.
Wow, this is so thorough! Articles like these are so helpful. Often, I'll get stuck on trying to figure out how to take a specific brand online. If asked how to get a police department successfully on twitter, I'd be scratching my head. Again, a great case study.