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Ayelet Noff is the founder and CEO of Blonde 2.0. Blonde 2.0 was founded in 2006, back when almost no one knew what social media even meant.
Since then, Blonde 2.0 has become a 25 person company helping 40+ companies as large as: HP, Applied Materials, Microsoft, AIG, PWC and as small as startups such as: Viber, Mobli, Glide, and uTest, to socialize their brands, engage with consumers via social networks, receive coverage in new media publications, and create a consistent buzz on the Web keeping them at users' TOM (top of mind) all the time.