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Web 3.0 will be the Niche Internet. The fact that we are all social beings is what draws us to and probably will keep us attending the mega social sites. But in scale, transactions are slim since we are there to socialize, not to buy. The most compelling value in all of this socialization comes from the organic nature of our friends and likes and of course recommendations. We buy from whom we trust and we buy from sites that provide us with the information we seek and we seek that information on sites that most relate to our needs, wants and desires - niches. It's simpler than ever to develop one's own niche site. Compound that with a recession that is compelling more and more to venture into entrepreneurship, and you have the formula for a veritable internet fleamarket. The information you want, from those you trust, in a place you feel comfortable and welcome - niche sites.
Nicely said, but unfortunately, in many industries, this flies in the face of the policies that are being instiituted by corporations regarding social media and their brand. In fact, in many, perhaps all too many cases a company may insist that your social profiles and engagement specifically exclude anything regarding the company or brand. As I understand it, there are, as always, lawsuits working their way through the system in order to set some precedence. Unless common sense prevails (and in our legal system it generally does not) then in all likelihood we'll see employee participation in social media dwindle as it becomes a victim of the courts, as we've seen time and time again with sports and celebrity figures.
Well said Danny. In every industry, those without real skills attempt to fall back on credentials. After all, if one can claim a certain level of success, even if they themselves have set the bar, there is the perception of expertise. And to the unknowing, perception is reality. When it comes to social media, some are better than others, and some simply have more time than others. The giants of social media are but a myth that you have deftly busted. Thanks.