Brad is the founder of a human experience agency called Right Brain Factory. He believes in helping local brands inspire their community with the power of their story, by creating unforgettable human experiences.
If you are hiring a branding expert to help guide you through a rebrand process, the first question they should ask is, “Why do you do what you do?” This is a weighty question that often gets overlooked or too quickly answered.
About six months ago, while enjoying a nice lunch with a dear friend at a Thai hole-in-the-wall, right in the heart of Dallas, TX, I was thrown totally off guard in the middle of my Chicken Pad-Thai demolition, when my buddy asked me one simple question that literally changed the course of my professional life. “Do you feel like you’ve inspired more lives this year than you did last year?”
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
Have you ever wondered what it is that makes brands like Starbucks and Nike so successful in the eCommerce world? It's not their inherently exceptional value proposition, or their mysterious ability to find radically wonderful employees, nor is it even their quality of products and services