In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."
Twitter allows you 160 characters to post a bio on your profile page. Humanize your bio. Choose your keywords wisely and describe your product or service succinctly. Add a link to your website or any page you want your followers to click on to get more information out there about your brand.