Director of Marketing
September 11, 2013
Curating content is less time-consuming than creating it, but it isn’t any less daunting. How do you decide which stories, sources and social updates to share? Of the trillions of pages (literally!) on the web, how do you find which ones will resonate most with your audience?
August 30, 2013
We have a hard time keeping up with e-mail. This isn’t an earth-shattering secret. I’m sure PR pros have a hard time keeping up with e-mail, too. But sometimes when you’re convinced that we deleted your e-mail, it’s really that we’re wrapping up an exhausting production cycle.
December 19, 2012
August 22, 2012
Writing for the web is tough. Your audience is distracted and you need to make your story stand out. Here are 10 web writing guidelines that keep your audience engaged.
December 23, 2011
‘Tis the season for giving. We give each other gifts. Billy wants a Kindle Fire, Mary wants an iPod Touch, but who gives more this holiday season than Santa? He has only a short window on Christmas Eve to deliver gifts and holiday cheer to people all over the world. He’s timely, meets deadlines and...