Curating content is less time-consuming than creating it, but it isn’t any less daunting. How do you decide which stories, sources and social updates to share? Of the trillions of pages (literally!) on the web, how do you find which ones will resonate most with your audience?
We have a hard time keeping up with e-mail. This isn’t an earth-shattering secret. I’m sure PR pros have a hard time keeping up with e-mail, too. But sometimes when you’re convinced that we deleted your e-mail, it’s really that we’re wrapping up an exhausting production cycle.
‘Tis the season for giving. We give each other gifts. Billy wants a Kindle Fire, Mary wants an iPod Touch, but who gives more this holiday season than Santa? He has only a short window on Christmas Eve to deliver gifts and holiday cheer to people all over the world. He’s timely, meets deadlines and...