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Kelly, thanks for your comment! I think the co-working concept is going to take off, as more people freelance, work part-time, etc. Charlotte (where I live) and Charlottesville might be at the forefront of this trend! :)
I believe companies have one of two basic fears when it comes to social media: The fear of missing out, or the fear of screwing up. Whichever fear is greatest wins. So conservative companies sit on the sidelines, while progressive companies dominate.
Most old-school publications are way too self-centered to actually suggest people leave their site and go someplace else! It doesn't sit well with the financial folks, who really don't have a clue how the world and media habits have changed. All they seem to care about are weak attempts to getÂ more unique visitors to their own websites in an attempt to save shrinking ad revenue.