Brendan Hughes is an e-commerce, Internet marketing and social media strategist who helps large and mid-sized companies achieve success online.
Hunter or Farmer. Love that analogy... spot on.
Great suggestion Ralph. Thanks. Variety is the spice of life... :)
Thanks for the comments. Some thoughts:
Chris Brogan's Trust Agents looks like a good read. Have ordered from Amazon, so thanks for that Joey.
Megan, I'm with you on that. I'll definitely support my friends if there are plugging something. But in social media my definition of friend is looser and I don't always know their affiliations.
Ann, any ideas on how we can measure that trust gap online?
Kimberely, interesting observation that we trust people who prove to be reliable. Sometimes, seeminly unfriendly brands, attract loyalty because they continue to deliver.
Rick, agreed that there is a thin line and we are continuously adjusting our judgements, often subconsciously, based on myriad of factors.
Doug, social media platforms have helped us extend our notion of "friend". I'm with you on this that this might not necessarily always be a good thing.
Isaac, I think you've hit the nail on the head. Credibility and trust are going to be a major concern for many this year. In particular as rating and review websites are increasingly gamed. I saw an employee of a major ratings website recently with a record of having written over 600 reviews on restaurants and other services. I'm currently involved in a start-up that is seeking to address this issue of credibility by allowing us to tap into our social graph to find the knowledge and opinions we can trust. But, more about this at another time.
Thanks again for the comments! Lots of food for thought.