Brendan Hughes is an e-commerce, Internet marketing and social media strategist who helps large and mid-sized companies achieve success online.
March 27, 2011
Understand who your customers are. Understand what they are trying to achieve. Understand their motivations and behaviours. Understand their frustrations. Understand how they currently interact with technologies. Do all of this first, before you start to think about your social media strategy.
March 06, 2011
I was preparing a lecture recently for a postgrad course at the Digital Marketing Institute and was struck by the data on one of the charts I had compiled. The chart was painting a picture of the relative strength of the various categories of online commerce in Ireland. It was based on an...
February 19, 2011
As the Mobile World Congress 2011 draws to a close in Barcelona it is timely to have a look at the impact that mobile commerce will have on consumers over the coming months and years.
January 18, 2011
Often the web brings to the fore the need for greater cross-functional alignment in developing a consistent customer experience across channels. Also, the process improvements necessary to support automated online processes can drive a re-examination of processes across other parts of the business.
January 06, 2011
Dutch airline KLM released a video a few weeks back demonstrating how they used social media to spread a little happiness amongst some of their customers. Their activity was to identify customers who checked in on Foursquare or mentioned on Twitter that they were flying with KLM from a particular...