Brent is the founder and president of Echelon SEO - an Idaho based Search Engine Optimization firm.
I am a husband, father to 2 great teens, business owner, holder of 2 master's degrees, wanna be writer, aspiring speaker, and out of shape cyclist.
May 19, 2014
Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within the SEO industry and among industry leaders.
December 01, 2012
Blogging has long been touted by marketers as a powerful business marketing tool. My bias generally takes me to the Search Engine Optimization benefits of blogging, but there are many other benefits, including positioning yourself or company as an industry thought leader, customer relations, building trust with clients and prospective clients, establishing an open communication channel with your community, potential cost savings when compared with traditional marketing, and increased traffic and leads.
September 21, 2012
Twitter’s joining Facebook and Google+ this week, allowing users to add a banner style image to their headers. The Home, Connect, and Discover tab pages remain the same, but a new “Me” section will be added to your primary Twitter navigation bar.
September 15, 2012
In his book, Blogging the Smart Way, Jeff covers getting started, effective blog structure, and finding content. But it is in the “how to build a blog following” that this book really shines – his social media marketing tips and strategies emphasizing Twitter and Facebook are specific, simple, actionable...
June 15, 2012
As a passionate believer in SEO, and someone that sees it working every day; I am frustrated by the misinformation, especially in an area that is already so cluttered with confusion.