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Director of DPOM a PPC and SEO Agency in the UK. I'm passionate about PPC and SEO and write reguarly on our blog. I've worked in this industry for around 5 years full time and have experience working with small firms all the way up to multi-national brands.
One potential area that really gets me excited is the potential for in game ads. We already have Re-marketing and Pay Per Click advertising on Facebook but what if whilst playing the latest blockbuster game you see an in game advert on a billboard that relates to a website?
Google tweaks and modifies its search engine algorithms on an almost constant basis. However, some changes to the way the search engine behemoth ranks webpages and presents information to its users are considerably more significant and impacting for inbound marketers and SEO experts than others.
It doesn't matter if you're a small company in your local town or a large corporation the principles are the same where SEO is concerned: Rank for as many relevant terms as high as possible. They don't all have to be number 1. That's incredibly unlikely but the more relevant terms you rank for, the more visitors and conversions you'll likely enjoy.
This particular company had a clear motivation of ranking for what they believed to be their main search term. The client was somewhat shocked when I informed them this term only resulted in 3% of their monthly traffic and very rarely converted when it ranked well. Why didn't their previous SEO tell them this?
In order to gain an insightful understanding of a broad topic, sometimes it’s necessary to delve a little deeper instead of finding simple, concise answers. Research conducted by Google suggests that this is the case for approximately one tenth of searches on a daily basis.