Brian is the Director of Talent of Likeable Media, an award-winning, global social media and word of mouth marketing firm with a focus on creating compelling content. You can follow him on Twitter at @BTMurr.
There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of their target demographic, they must consistently use the same messaging.