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Brian Adams (@brianadamspr) is the US Communications Director @WildAid. He also consults with nonprofits, including Komera Project and Samahope, regarding communications strategy. Brian was previously Senior Director of Communications at United Way of Massachusetts Bay and Merrimack Valley and the head of Media and Community Relations for the MSPCA-Angell. A version of this story first appeared on the author's blog.
Excellent points Chris! I agree that natural disasters can be ther own beast. I relied on only slightly tweaking formatted messaging surrounding the BP oil spill when engaging potential volunteers in Massachusetts in coordination with the "on-the-ground" response team in the Gulf. The same process took place when I partnered with the WSPA to coordinate disaster relief funding following the tsunami that hit Japan. Consistency is key when spreading information from a central disaster quickly. Thank you for commenting!