Brian Carroll
CEOBrian Carroll, CEO of InTouch, Inc. part of the MECLABS Group that owns MarketingExperiments and MarketingSherpa and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.
45 articles by Brian Carroll
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B2B Social Media Marketing: Focus on leads, not likes
Aug. 20, 2012 -
Lead Generation: How 64% of Marketers Starve Sales of Opportunity
June 26, 2012 -
Lead Generation: Phone calls turn first-time webinar into million-dollar leads
May 1, 2012 -
8 Questions to Steer Your Marketing Priorities
March 12, 2012 -
Lead Nurturing: Build trust, win more deals by helping prospects - not selling them
March 5, 2012 -
Taking B2B Marketing Mobile: The Pitfalls and Payback
Feb. 6, 2012 -
Why the Term "Marketing-Qualified Lead" Creates Serious Confusion - Part I
Nov. 21, 2011 -
Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise
Nov. 10, 2011 -
Do You Expect Your Inside Sales Team to Practice Alchemy?
Aug. 15, 2011 -
Nine Reasons Why B2B Marketing Should Own the Teleprospecting Function
April 12, 2011 -
No Budget and Less Time? Lead Nurturing in Five Simple Steps
April 6, 2011 -
How to Design Lead Nurturing Programs that Drive Sales webinar with Ardath Albee
Jan. 13, 2010 -
Lead Generation Checklist - Part 2: Sales and Marketing - One Team
Sept. 1, 2009 -
8 Tips for generating high quality leads that sales people love
Aug. 13, 2009 -
On Lead Qualification: Turning Web Inquiries into Viable Sales Leads
July 7, 2009 -
7 Tips on how B2B marketers can leverage social media
June 29, 2009 -
Using thought leadership tactics for lead generation
Feb. 25, 2009 -
Looking for a little marketing wisdom?
Feb. 19, 2009 -
There's A Recession Going On; Test Your B2B Marketing to Optimize Lead Gen Results
Dec. 16, 2008 -
Taking my five-step lead management 'playbook' on the road
Oct. 17, 2008 -
A five-step playbook that will optimize lead generation programs
Sept. 20, 2008 -
My podcast on lead generation with Dave Stein
July 27, 2008 -
Getting it right... what causes webinar attendees to bail?
July 24, 2008 -
Execution is the key to go-to-market success
July 8, 2008 -
Optimizing webforms to generate more leads through your website
June 26, 2008