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I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers.
HR or OD (Organizational Development) plays a critical role to the success of social business transformation for many reasons. They have the ear of company leadership. They interact with employees at all levels and in every job function. They understand the structures of each organization they support.
I have always had this philosophy that a social business enables a brand to communicate more effectively with customers, partners, employees etc. and as Peter says “scale” programs such as Ford’s initiative earlier this month. That being said, a natural conclusion of Ford being a social business is that their external engagement initiatives are second to none.
One company that I have been keeping a close eye on is Fancorps. Fancorps is a customer advocacy platform which enables organizations to activate and reward customers for word of mouth recommendations and reviews. – essentially transforming them from a friend, fan or follower to an advocate.
"Social Business transformation will only be successful if employees at all levels change their behaviors. Communication with colleagues and customers, opening purchases orders and other operational functions, team meetings, working relationships with partners through the supply chain and all the processes and workflows in between; and yes, all the marketing messages, campaigns and tactics need to change. A change in behavior happens only after we change the way we think."