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As Co-Founder & Social Lead at Outspective, Brittany Botti gives businesses the outside perspective they need to take full advantage of the opportunities that social media and a solid online presence provide. She has developed social media marketing & online strategy for family businesses, nonprofits, athletes, cities, start ups & mid size companies. Brittany's goal is to make every business she works with as accessible, friendly, & authentic as a small town store. By helping businesses relationally exceed expectations, she works to build positive emotional bonds between her clients & their customers. Brittany is a proud University of Florida alumni, and resides in the Orlando, Florida metro area. Offline, she’s a DIY’er, a country music fanatic, an avid sports fan & a Parrothead.
Great post, Paul. I totally agree that it is shameful what some brands will do just to get "engagement" to build their EdgeRank score. Have you ever heard of the Condescending Brand Page on Facebook? They call out those brands that do the most ridiculous things in the name of engagement.
Thankfully, there is a feature on Facebook that helps businesses scale those conversations to earn natural engagement. Unfortunately, many brands don't take advantage of it. Here's a quick how to & case study on the feature (called post privacy gating): http://www.outspective.com/social-media/how-to-improve-facebook-edgerank-using-this-hidden-feature/
The more brands think about customers as likes, the worse their EdgeRank score will become, in my opinion.
Great, honest info Johann. I've heard way too many horror stories from businesses about how they've been taken advantage of by these companies that promise the world, but don't deliver. If it's too good to be true, it usually is. The company that is realistic, educates you, and has solid references to back up their claims is the one to go with.
I've been toying with the idea of doing video for a while now...I need to get on it. And I like the values statement idea, I need to incorporate that into my bio.
Great article Stefan. Brands need to understand that they need to have a personality! They need to be the guy who everyone wants to hang out with at the party if they are going to be successful with social media. ,
I love hearing new ideas and collaborating with people to flesh them out. Keep 'em coming! :)
Yeah I'd agree with Michael that I think Digg is the closest thing to what you're describing.
There's definitely going to be a quality control issue when there is SO much content being produced from SO many different parties. Now that Google has made it a requirement for search to have valuable, relevant content, content creation is blowing up even more so.
I describe a little bit of my theory about this in my article about Springpad as a content curation tool (http://www.business2community.com/social-media/springpad-the-most-powerful-content-curation-tool-youre-not-using-0321129) but I think the future of search will lean more towards curated collections of information coming up in search results, gathered carefully by topic experts. It will then be those topic experts that will guide us to the most valuable content, rather than having to wade through erroneous search results.
Springpad is the tool that I think is most setup to make that happen, and is a bit ahead of it's time.