You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
When you are preparing to post a picture on Instagram , you should ask yourself, “Does this picture say it all? Or does it leave something to be desired?” The reason is: a good Instagram post captures a moment as well as tells a story . You want to shoot for that moment of quiet before the storm: an image that dazzles, then hooks.
Yesterday Yahoo announced LiveText , its new messaging app, joining a market already crowded with other messaging services like WhatsApp and Snapchat . LiveText is trying to distinguish itself from the competition in one important regard: it will do text and video, but not audio.
Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching?
Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action?
We've heard it said: Every brand needs a Facebook business page. If you're going to take the plunge, do it right! There's nothing worse for a brand than a dry desert of a Facebook page. Think of it as an opportunity to give customers (correction - people who are bored at work) the great content they crave. Be human. Make good offers. Here's 8 tips to get you started.