A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board - even as social communities are growing and more brands are advertising there.
So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what’s the value in that if the market you’d actually be better at penetrating is Pinterest ?
Wit is a gift, true, but you don’t need to be Rob Delaney in order to be funny online. In fact, when we’re talking about being funny online, maybe what we’re really talking about is being creative online. The definition of wit, after all, is “keenly apt expression that awakens amusement.” Therefore, you need not make sidesplitting jokes in order to have success in this category on social. Getting your audience to smile at your cleverness might be enough. And if the end result is no more boring content , you might consider that a win.
We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens -- but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.
A Facebook-driven movement is organizing a march of 100,000 people on Washington on behalf of presidential candidate Bernie Sanders. As of today, the Facebook event has amassed 95,000 RSVPs. The movement demonstrates both the power of social media in modern political campaigns and the unconventional tactics the Sanders team has used to reach high numbers of supporters.