Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Carole Billingsley is a social media strategist and the owner of Seek Social Media (@YouSeekSocial), based in Houston, TX. Seek Social Media specializes in social media strategy development for bands, brands, and mom-and-pop shops. Carole brings to the table over a decade of marketing and promotions experience in the entertainment industry as well as three years' experience in social media marketing.
Really surprised that you're advocating linking FB to Twitter. That's what I'd call a "worst practice" and certainly isn't going to help anyone grow their FB audience. If anything, they'll probably lose Twitter followers.It would've also been a good idea to mention in the "Be Active" section to specify being active as the Page, not just a personal profile. Since this appears to be targeted to newbies, they may not realize that's what you meant...at least I hope that's what you meant.
Thank you for your comments, EasyLunchboxes! I'm so glad that you found the information valuable!! And thanks for signing and sharing Hugh's petition. I think we are all able to decide for ourselves what we want to see in our news feeds and what we don't. I appreciate your taking the time to comment!
Thanks for your comment, Reign! Part of my point is that I don't feel I should have to make an interest list to keep track of brands that I'm interested in - nor do I want to ask my brand's fans to do that. Also, it's been my experience that even adding people as close friends doesn't ensure that all of their posts are pushed to my news feed. As for my information on Interest Lists being incomplete...that's quite possible as this post was not intended to be about interest lists, per se. However, you say that "adding a page to an interest list will marginally increase the likelihood that it's displayed in your feed, the main functionality of interest lists is designed to click on the list and view the feed from that actual list." According to Facebook itself, interest lists are supposed to be pushed to the news feed (i.e. one shouldn't have to click on the list to read the content contained within). See this post from Facebook's help section on interest lists: https://www.facebook.com/help/?faq=304521666277592#What-are-interest-lists?
You say that you're glad that EdgeRank keeps Page posts to a minimum in your news feed. So I have to ask, if you don't want to see posts from pages in the first place, why would you like the page? I contend that by liking a page, users are telling FB that we WANT to see the information/posts coming from that page. However, if all the page does is send promotions and marketing posts, then yes, users are quite capable of unliking the page.
I agree that FB shouldn't be the core of any brand's marketing and lead generation strategies. It should be a component within a broader set of strategies.
I disagree that users aren't savvy enough to know what they want to see in their news feed and that, at the very least, EdgeRank should be tweaked so that users CAN have greater control over what they see. If one is savvy enough to click like, one is savvy enough to cick unlike. I don't understand why you feel that users shouldn't be allowed to filter their own content.
Again, thanks for your comments!
Excellent points, James! Thanks for your insights!! I completely agree, you can't put all of your marketing eggs in one basket, be it Facebook or any other platform. I appreciate your comments!
Contests are a good way to increase your reach, Rahul! I do worry, however, when I see pages running contests that are out of compliance with Facebook's TOS (i.e. not using a 3rd party app, using FB functionalities as a requirement for entering, etc). Those little mistakes could cost them in the end if their page gets shut down. Facebook appears to be getting more strict in enforcing those rules.
I don't mind that Facebook is asking, directly or indirectly, to advertise or spend money as none of us should expect to market our businesses for free. I'd just like to see an even (or more even) playing field.
Thanks for your insights and for taking the time to comment!!
When I was talking about "buying" fans, I meant the "10,000 followers in 30 days" type of buying fans. If you'll notice in reason #3, I mentioned that Facebook ads and promoted tweets are a better choice.
Thanks for your questions, Christopher!