My favorite question is why. Every question I ask leads to that. I probably saw the Internet before you did (I did see them flip the switch in 1994 in college). I get marketing, got the degree, understand and use all the super smart stuff. I also get that it really just about sales at the end of the day, to pay the bills. My passion is the customer experience, from the first moment of attention to satisfaction.
August 28, 2012
For many the idea of buyer personas is something they do once and forget. That is no better than a strategy that sits on a shelf.
July 12, 2012
Why might it be detrimental to be a 500+ on LinkedIn? Are you a regular with your connections, or just another guy trying to get their attention?
July 02, 2012
You have to make sure you are fishing in the right pond with the appropriate tools. In marketing, by knowing who the ideal customer match is for you, you will have a better idea of where to cast your line and what tools you really need.
June 28, 2012
Marketing software can help, but you still need to be well-verse in the fundamentals of selling and building relationships. Otherwise, what's the point?