A study by Forrester Research revealed that most companies struggle to understand their customers and to leverage their data into a strategic asset. There is a ton of information in social media. So, how do you effectively go about organizing it all so you can use it to your advantage?
Now social media is introducing us to a new form of bot: social bots. Well, you might not think its a big deal, you know who's real and who's not right ? Maybe not. Social bots are a lot more sophisticated than you might think. The social bots you see on Twitter for example have built in databases of current events and can recognize language.