Traditional relational or structured data from internal transactional systems may have served as the foundation for marketing efforts in the past, but the unstructured and community-generated information accessible through social media is the future.
It’s NOT that VCs have suddenly lost interest in Social Media. It’s not that they don’t believe Social will continue to change the face of B2B and B2C interactions on the web. It’s just that the community of software developers in their portfolios have them too nervous about the business upside.
With a Social Media-enhanced 360 view of the customer you can develop and mature your understanding and support of every one of your customers – improving the relationship for both of you. Just as the dots and dashes, fine brush or palette knife aggregate paint into a beautiful work of art, the promise of a tailored experience no longer overshadows the attainable benefits