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Fair enough Alan. I'll happily embrace my anti-partisan bias.
Let me preface this by saying I am one of the "independents" alternately reviled and coveted in US politics. I see the media bias, both left and right, and it usually disgusts me that opinion has almost entirely replaced actual journalism. Mr. Rosenblatt's piece reflects his bias - both toward the left and toward an emphasis, and occassional schadenfreude over the failings of old white politicians to their right.
There is no shortage of culturally sophisticated liberals who demonstrate their social media savvy inconjunction with their complete ignorace of the physics of social media. Andrew Weiner comes to mind immediately. Does he know how to Tweet? Sadly, we all know that he does.
While trying to soften the blow by suggesting you're close in age, Alan, you can't seem to escape the blinders of your political bias. I have little doubt that older white conservatives, even the republican party as a whole, are very late adopters to social media if not blatantly resistant to it... certainly in comparison to the current liberal establishment. But to suggest that "we can't give [George Will] a pass" because he's not on board with Michelle Obama's hashtag, that he's old and somehow lacking professionally. That's liberal bias cloaked in arrogance.
Regardless of your assessment, George Will is a writer with significant credentials. And I expect as many, possibly even more, people read him online than in print. If you recognize, as many of the articles published in SMT point out, that the quality of content matters, perhaps the age of the source or the channel through which they choose to disseminate it is less significant than you proport. But, I suspect it is not his technical aplom to which you are objecting, but his political perspective.
I think you missed a big one. WalMart was running an ad about utilizing American workers by selling American made products... the music bed for the ad was by Rush, a Canadian rock band. Not that it's a huge gaff, but when people already hold a cynical perspective on WalMart, does it help to overlook that kind of detail? Particularly during the Olympics, when WalMart wants to cash in on national pride, that seems like a big mistake.