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Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, internet marketing with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.
Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media. That eventually branched into helping clients with THEIR Social Media Marketing. Chad is an expert at using social media to expand your credibility and impact in your chosen markets.
Good article. We integrated the Facebook comment system instead of an internal commenting system. This holds the user accountable for his/her post and posts the comment to facebook, thereby exposing the article to their audience.
If you'd like to see an example: http://www.sonixsocialmedia.com/blog/item/47-resolutions-and-empty-promises-blah-blah-blah
Some good points below.
The point of the article is that the old practices of SEO are dead. If your SEO company has changed their methods of SEO to blogging more, building social media networks, and sharing content, then they are no longer a SEO company, they are an internet marketing company. In this case, my article doesn't apply to you.
Unfortunately, I see too many companies that still market their old tactics. We lost a potential website sale to a company that promised first page rankings (at $75/month for hosting) or he didn't pay. Anybody that knows what it really takes to get first page rankings knows that they aren't going to get there using relevent keywords with only $75/month. $75/month isn't enough marketing time to do everything that is needed.
That was about 5-6 months ago. I should follow up to see how that is going for him.
Good backlinks ARE important. How/where they come from are important too. Unfortunately, SEO companies tend to focus on their reports of how many backlinks you have and the PR rank of those sites. All of this means squat if you don't get any traffic from those placements. Creating relevant and share-able content generates traffic and potential leads - your most important factor in business.
If your SEO company isn't drawing in traffic, it's time to re-think your strategy.