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We were able to make the upgrade, and I think at this point they are satisfied with the technology but they still lack an awareness of how much more the system could do for them if only they would invest the time to learn how. We were willing to do it for them, but they were not willing to spend the funds on that piece. Again, organizations need to be aware of all the investments in costs it does them no good to develop the system and then have no plan in place on how they plan on operating it. This has been such a good lesson for us, now we get really clear with a client that this must be addressed. I think that today many think of technolgy as simplifiying our lives, but the truth is that it creates some confusion as you go through the learning curve of adopting the technology.
These are all fantastic points to consider when you are making any kind of technolgical upgrade either for social media or other cloud based software. I learned this lesson the hard way and with a client. While in theory, they were on board with the outcome they desired, but when push came to shove they just did not want to put the work necessary to learn the new system. It made it very tough for us to ever satistfy them when they were not willing to put in the work necessary for it to be successful.